We hope, as leaders, that we are never faced with impossible life and death decisions. However, this is the new normal we live in. Which...

I speak about brands being unstoppable, regardless of the circumstances. You may wonder if I include a crisis like Corona/COVID-19. The...

Marketing uses the word “relevance” to describe how a brand is attuned to what customers want. Relevancy is about the search for meaning,...

I am going to ruffle some feathers. Organizational values are the most important activity an organization can undertake. Period. They...

We live in a world that believes instant results are achievable. From food to weight loss, and from fame to shareholder value, we are...