Brand confidence is about how your ideal customers perceive, and ultimately trust you, not about your brand’s confidence in itself. The...

Most of my clients admit right away that they are overwhelmed by marketing – with some going so far as to tell me they hate it. That’s...

Why is the sky blue? Why do people die? Why do you want me to stop asking why? From age two up to age five our learning is irrepressible....

Recently, I hear a lot of people saying, “The end justifies the means.” That little cynical statement originates with Niccolò Machiavelli...

There is a common misperception that most people are afraid of change. That is simply untrue. All marketing is based on the assumption...

Let’s face it, no one is neutral about crying. Angie cried at work – a lot. She cried when she got her bonus. She cried when she was...

I recently witnessed a tweet from the author and spiritual guru, Deepak Chopra, where he stated, “I would be a spiritual hypocrite if I...

Doing the thing you think you cannot do is a famous, inspiring quote from Eleanor Roosevelt, and one of my favorites. But what does dear...