Personal branding isn’t just for social media influencers and solopreneurs. No. Personal branding is a vital tool for business executives...

Most businesses are aware how important it is to define a niche market and specify their target customers. Unfortunately, they don’t get...

Today, there is nothing more crucial for growing your business than creativity. No matter your size, you inevitably operate in a highly...

Those of us of a certain age were taught that the customer always comes first. Now we are realizing that the employees must come first to...

Whether you run your own business, or work in a larger organization, you have almost certainly dealt with a difficult client relationship...

Whether you believe Donald Trump is the best thing the United States has ever seen, or that he leaves a scar on the nation that may never...

Whether you own a company, or are growing your career, you have a personal brand. Your brand is what drives your influence and impact –...

I am an advocate of building unbreakable emotional bonds with customers. The best way to build these bonds is by understanding and...

There is a big difference between understanding how to maximize your logo and simply having a logo for your business. There are so many...

Effective marketing requires morals for the long run. Individually we all draw a line we absolutely will not cross when it comes to our...

The name of my company is InsideOut Marketing, so obviously, I find value in this approach. I’m a contrarian. A lot of marketers disagree...

(It’s Not Always What We Think!) If your brand isn’t generating a loyal following, your brand colors might be to blame. Color is a...

Email content can be digital gold , whether you are a solo operator, or running a mid-size business. However, this is only true when...

Let’s face it: Social media is confusing to most business owners. As a result, many dismiss it as a waste of time – or impossible to...

Your brain has an amazing ability to generate ideas. But, it’s not always easy to access them. Few things are more frustrating than...

As a marketer, I pay attention to the brand positioning of political campaigns. Especially in this year’s Presidential election, the...

Having a website is one thing. Putting your website to work for you is another thing altogether. There are over 60,000 new websites...

If your do-it-yourself marketing is not making an impact, you need a marketing plan. (Or you need a better one!) Entrepreneurs are...

When You Have to Market Yourself DIY marketing is exploding among non-profits, small businesses and sole proprietors. There are really a...

An opt-in – or lead magnet – is important for all businesses to grow visibility. The magnet is a downloadable file or link to content...